What’s New sections are great for websites that actually have something to announce… a new product, new service, great financing plans, etc.
 
Don’t post a What’s New section if you don’t have much to say. It will look real bad when customers go to your site and see a What’s New announcement dated from March 2008!

Posting tips and self-help content on your website is a great way to not only increase visitors, but also establish some kind of relationship with your customers. It gives you a chance to show your area of expertise to your customers and let them know that you have a vested interest in their success.
 
The WebHostingReviewsPlus.com marketing blog you are reading now is a good example of such a thing!

Posting a photo of yourself on your website can go either way for you – a good picture of you can bring a personal touch to your website by putting a face to the website. However, it could also make your website feel a little too ‘small’ like a Mom & Pop store and some people like dealing with (presumably) large companies when they are doing business online.

Check your website in different browsers to ensure complete coverage across the internet. Check to see if everything displays properly in both Internet Explorer and FireFox, as well as any others you may use.

If you are having banners done for your website, make sure to include your URL on the banner itself. Most websites do not do this, but putting your URL on the actual banner is another way to market your website. Even if the customer doesn’t click on the banner right away, they see your URL and may visit it later.